ADCB is one of the Middle East's leading banks, offering the full gamut of financial services to the people of Abu Dhabi and the UAE. Among these are bespoke services through its property arms, ADCP and ADCE.

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To commemorate and summarise a decade of successes with their respective establishments, ADCB wanted a unique annual report that told the story of Abu Dhabi itself. In a noted departure from the bank’s corporate style, we created a design that riffs on an editorial, journal-inspired aesthetic inspired by architectural and interior design publications, to reflect the connected history of the corporation with the city. The design was paired with in-depth writing and reflective essays featured throughout.

 

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Agency: Impact BBDO / Proximity 

Client: ADCB Group

 

Associate Creative Director: TK Tennakoon

Designer: Alan Bentacourt