ROBINSONS
Ramadan/AW2018 Editorial
Ramadan is a time of spiritual reflection in the Middle East. Robinsons Department Store sought a stylish visual combining their botanical motifs and fashionable offerings. Collaborating with Haw-lin Services and Ernesto Artillo, I crafted a design and message blending reflection with shopping, creating a unique alternative to traditional Ramadan aesthetics.
Client - Robinsons Department Store
Agency - Impact BBDO
ADIDAS
Run For The Oceans
We took over the Burj Khalifa with a striking visual of plastic pollution for adidas' Run For The Oceans, inspiring global action and raising awareness about marine plastic pollution.
Client - Adidas Arabia
Agency - Impact BBDO
ONE&ONLY RESORTS
A Story Of Legacy
To celebrate travel, One&Only Resorts and designer Jay Ahr unveiled 'The Heritage Collection'—vintage Louis Vuitton Keepalls inspired by each resort. The 'Story of Legacy' campaign featured films narrated by Jay Ahr.
Client - One&Only Resorts
Agency - Impact BBDO
SNICKERS
The Hungry Purchase Resale
During Dubai Shopping Festival, Snickers targeted impulse-buying regret with the 'Hungry Purchase Resale.' Playing on hunger-induced shopping bloopers, this cheeky campaign cut through the clutter to save shoppers with humor.
Client - Snickers
Agency - Impact BBDO
Awards - Bronze x2, Dubai Lynx 2014