IKEA
2018 Catalogue Launch Campaign
Client
IKEA Middle East
Agency
Impact BBDO
Creative Art Direction
Taraka 'TK' Tennakoon
Collaborators
Scott Leder - Executive Creative Director, Caroline Ceiliers- Copywriter, Clarisse Mar & Emilie Haddad - Producers
IKEA wanted to be a constant source of inspiration throughout the year, so we sought to help inspire people in their own way.
But in such a dynamic, transient region as the Middle East, we wanted to position IKEA’s catalogue as a doctrine for home furnishing, interior design and Scandinavian inspiration.
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Not just seen as a go-to-guide for furnishings, but a trend-setting and inspirational publication that adds value throughout the year to come. So we invited the region to make room for all thats in store in 2018 through IKEA’s #1 asset:
The New Catalogue.
Inspired by the Catalogue's own stylish colour palette, featuring an on-trend dusty pink, botanical green and sunny yellow, we created a chic, editorial-styled campaign that was a simple yet bold rallying cry.
Visa
'Impossible Deals', Dubai Shopping Festival
Client
Visa Middle East
Agency
Impact BBDO
Art Direction
Taraka 'TK' Tennakoon
Collaborators
Daniel Correa & William Mathovani - Creative Directors
Awards
Effie Awards 2016:
Silver in Seasonal Marketing
Bronze in Shopper Marketing
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MENA Digital Awards 2016:
Silver in Best Integrated Digital Campaign
Silver in Best Performance Campaign
Bronze in Digital Activation
Shortlist in Best Viral Campaign
Selling out the planet's biggest retail event.
Visa has been an official partner of the Dubai Shopping Festival for over 20 years. For the 2016 edition, we wanted to give people a shopping experience that lived up to Dubai's superlative-heavy reputation of impossible.
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So while everyone else was giving away raffle prizes, we gave away Visa's Impossible Deals. That meant 32 days of thumb-stopping deals - from movie tickets all the way up to luxury cars, all at eye-popping, jaw-dropping prices.
An extremely successful campaign results-wise - we got twice as many signups than forecasted, thousands of people laying seige to our website to claim deals and over 17 million viewing our video content.
On top of that, we saw an increase in bank partnerships by 115%, with over 140 happy issuers.
We even managed to break Uber.
adidas
'Run For The Oceans' Burj Khalifa Takeover
Client
adidas Middle East
Agency
Impact BBDO
Creative Direction
Taraka 'TK' Tennakoon
Collaborators
SJ Vincent - Art Director, Sumayyah Abu-Hulayel- Copywriter
The day the world's tallest building was filled trash.
It’s a rare day in advertising when one gets to create positive impact. Rarer still to do it on the world’s tallest building.
Run For The Oceans is a global movement created by adidas that harnesses the power of sports to raise awareness about the very real threat of marine plastic pollution and inspire positive action. For every kilometre ran during Run For The Oceans between June 8–16, 2019, adidas pledged to contribute $1 to the Parley Ocean School.
There are more than 50 adidas Runners communities around the world, bringing like-minded people together through the love of sports. Over in Dubai, we wanted to make our community even bigger - not just for the love of running, but also for the love of our oceans. The more runners who show up, the more attention we can bring to the cause.
And what better way of grabbing attention than taking over the world’s tallest building? So, we flooded the Burj Khalifa with plastic pollution - literally. Combing this hard-hitting visual with the support of the adidas Runners community, we helped spread the word. Just a few small steps towards creating a better future for our planet.
Doha Festival City
'Celebration Everywhere' Launch Campaign
Client
Festival City
Agency
Impact BBDO
Creative Art Direction, Copywriting
Taraka 'TK' Tennakoon
Collaborators
Jenny Van Sommers - Campaign Photographer, Scott Leder - Executive Creative Director, Khadra Mohamed - Copywriter
Bringing celebration to Doha's retail landscape.
There is celebration inside all of us. A deep sense of joy and wonder just bursting to come out and play.
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And it was this feeling, from sight to sound, from touch to taste, that we wanted to recreate for Doha's newest and biggest mall.
In creating the 'Celebration Everywhere' campaign, we focused squarely on joy - the delight of the unexpected. And so, working with renowned London-based photographer Jenny Van Sommers, we created a series of ads that juxtaposed different spectrums of shopping, dining and entertainment - core offerings of the Doha Festival City mall.
Fun, vibrant and definitely eye-catching, we wove celebration into the brand with irreverent whimsy.
Huawei
Honor 8 Art Direction & Photography
Client
Huawei
Agency
Impact BBDO
Creative Art Direction
Taraka 'TK' Tennakoon
Collaborators
Haw-lin Services - Photography, Scott Leder - Creative Director
A photographic story of distinctive duallity.
Working closely with multidisciplinary creative studio Haw-lin Services in Berlin, we created a bespoke photographic identity for the Huawei Honor 8.
The look & feel needed to reflect the brand’s focus on style, creativity and progressive attitude.
We crafted a tone-on-tone aesthetic, expressed in 2 inverted visuals to represent the figure 8's yin & yang.
These where then used across a vast array of touch points - from digital applications to in-store visual merchandise, collaterals and packaging.
MINI
The World's First Digital Automotive Store
Client
MINI Middle East
Agency
Impact BBDO
Creative Art Direction
Taraka 'TK' Tennakoon
Collaborators
Kusal Udhara - Art Director, Sumayyah Abu-Hulayel- Copywriter
Selling 20 limited edition cars in 20 hours.
That's the challenge MINI presented to us - sell 20 'Pure Burgundy' Limited Editions in less than 24 hours.
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So we decided to set up the first ever digital pop-up store for a car, focusing on its rarity and exclusivity of colour.
By drawing inspiration from fashion trends, motion design and an innovative, digital customisation process, we created notoriety around the MINI 'Pure Burgundy', billing it as the region's ultimate & most exclusive accessory.
IKEA
'Home Is Here' Campaign
Client
IKEA Middle East
Agency
Impact BBDO
Creative Art Direction
Taraka 'TK' Tennakoon
Collaborators
Scott Leder - Executive Creative Director, Khadra Mohamed - Copywriter
Creating a cinematic love letter to the city's expats.
One of the biggest challenges facing IKEA in the Middle East is the fact that it is a transient place.
With an average population/expat turnover of 42% per year, it's no surprise that more and more people did not invest time or effort into their residences - viewing them as temporary abodes.
We sought to change that. We believe that a house isn't simply made of things we own. It's the things we choose to surround ourselves with that give purpose and meaning. It's wasn't simply about creating a 'home away from home'... it's about realizing that home is with you wherever you are.
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​With this message in mind, we created a film - IKEA's first for the Middle East. A love letter to all the homesick expats to remind them that home is not where you come from, but where you last switched off the light.