HUAWEI
Honor 8 Photography & Art Direction
A photographic story of distinctive duality.
Insight: Unlocking the power of 8.
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We where tasked by Huawei to to create a bespoke photographic identity for the Honor 8. The look & feel needed to reflect the brand’s focus on style, creativity and progressive attitude.
Idea: Discovering the duality of design.
We envisioned the Honor 8’s visual identity as a play on its number and its inherent symmetry. Working closely with multidisciplinary creative studio Haw-lin Services in Berlin, we then crafted a tone-on-tone aesthetic, expressed in 2 inverted visuals to represent the figure 8's yin & yang.
These images became a signature motif across digital platforms, in-store visuals, packaging, and collateral, elevating the device from product to visual icon.
Credits
Agency:
Impact BBDO
Location:
Dubai
Art Direction:
Taraka 'TK' Tennakoon
Collaborators:
Haw-lin Services - Photography, Scott Leder - Creative Director