INGLOT Cosmetics
'Shine Wildly' Capsule Campaign
Transcending trends & spirituality.
Insight: Beauty looks different during Eid.
With the launch of the new 2019 'Desert Jewel' collection - a suite of products curated to celebrate the shimmer and shine of the region in time for Eid - INGLOT sought to capture the imagination and attention of the Millennial luxury beauty consumer.
Idea: Celebrate beauty & inner light
In the 'Shine Widly' campaign, we combined dune-washed dreamscapes and tactical shoppable media to create an omni-channel campaign, designed to inspire the spirit of digital nomads.
Serving looks & shoppable content
We followed the editorial with tactical social. First teasing the look and collection prior to launch. Then serving our followers and targetted users with shoppable Instagram ads, on which The 'Desert Jewel' Collection could be purchased.
Credits
Agency
Impact BBDO
Location
Dubai
Creative Direction
Taraka 'TK' Tennakoon
Collaborators
Sumayyah Abu-Hulayel, Rosemary Fernandes - Copywriter, Kusal Udhara - Designer, Elena Kovalenko - Producer