One&Only Resorts
Crafting a story decades in the making
Presenting 'The Heritage Collection'
Context: A one-of-a-kind collaboration and story.
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To celebrate the art of travel, One&Only Resorts collaborated with renowned designer Jay Ahr to create ‘The Heritage Collection’ - a limited edition range of custom vintage Louis Vuitton Keepalls, each one reflecting the spirit of every resort in the One&Only portfolio.​
Idea: 'A Story Of Legacy' to document and reveal stories from past, present and future.
To resonate with the ethos of the Heritage Collection, we created ‘A Story Of Legacy’ - a campaign that celebrated the passage of time as an unfolding narrative.
The work includes a series of films and online content, featuring the narration of Jay Ahr himself.
'A Story of Legacy' comes to life as intimate documentary footage, offering a behind-the-scenes glimpse into the designer’s atelier, as well as his personal inspirations for each bag.
The film gives way to distinct chapters, each one revealing the inspirations behind the creative process.
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'A Story of Legacy' comes to life as intimate documentary footage, offering a behind-the-scenes glimpse into the designer’s atelier, as well as his personal inspirations for each bag.