Advertising & Fashion | Gucci's homage to cinema and Stanley Kubrick is 'Exquisite'.

Gucci’s latest campaign ‘Exquisite’ is an elegant homage to some of the most iconic films in history and a tribute to one of its brightest maestros, Stanley Kubrick.

According to the Italian house's creative director Alessandro Michele, his fashions have always been influenced by cinema and has dubbed his collection “a cinematography of the present.”

The campaign and its accompanying film recreates some of Kubrick’s most famous scenes. Here, models step onto iconic sets from 2001: A Space Odyssey, The Shining and many more - firmly entrenching the adidas collab deeper into pop cultural awareness.

Here, referencing and homage IS the campaign.