adidas
'Nite Jogger' Launch Pitch
Client
adidas
Agency
Impact BBDO
Creative Direction
Taraka 'TK' Tennakoon
Collaborators
Sumayyah Abu-Hulayel - Copywriter, Kusal Udhara - Design
Making the night the best part of the day.
As part of a successfully won pitch, we proposed a campaign for the adidas Nite Jogger - one that championed a distinctive spark of creativity that only comes to life under the cover of darkness.
From a special bilingual typographic pattern, hi-vis art direction and an underground community, we called upon the restless hustlers of the Middle East to light their own path and ’NEVER FADE’.
While the campaign didn’t run in this particular incarnation, elements of the art direction and language where woven into the final roll out - itself an adapt from the global campaign.
