top of page
adidas
'The Ozweego Anthem'
Client
adidas
Agency
Impact BBDO
Creative Direction, Copywriting/Lyrics, Design
Taraka 'TK' Tennakoon
The '90s resurrected & mashed up.
The 90s was defined by 2 things - the iconic silhouette of the adidas Ozweego & the golden era of rap.
So, what better way to give our campaign a lift by adding some dope lines to the mix?
Working with renowned regional talent, I wrote original lyrics for a 90s-flavoured track titled ‘The Ozweego Anthem’.
Using it as a sonic mood and the lyrics as headlines, I sought to give our adaptation of the global campaign, a truly regional touch that packed a sweet punch.
The intersection of lyric and headline
​
I wrote the lyrics of 'The Ozweego Anthem' so that each verse doubled as a headline, that could then be used in advertising to give the campaign the same hip hop flavour and totally bangin' vibe.
bottom of page