As part of a (successfully won) pitch for BMW, I proposed a light-based installation for the i8 to demonstrate and highlight the beauty of speed and light.

 

The confluence of these two elements were to be encased in a mysterious vantablack box in BMW's flagship showroom, waiting for curious thrill-seekers to discover this amazing vehicle.

 

Agency: Impact BBDO / Proximity / InterOne

Client: BMW Middle East

 

Executive Creative Director: Scott Leder

Art Director & Copywriter: TK Tennakoon