FESTIVAL CITY MALLS
'Celebration Everywhere' Launch Campaign
Bringing celebration to Doha's retail landscape.
Insight: There is celebration inside all of us.
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A deep sense of joy and wonder just bursting to come out and play. ​And it was this feeling, from sight to sound, from touch to taste, that we sought to recreate for Doha's newest and biggest mall.
Idea: 'Celebration Everywhere'
To bring the 'Celebration Everywhere' campaign to life, we focused squarely on joy. The delight of the unexpected. And so, working with renowned London-based photographer Jenny Van Sommers, we created a series of ads that juxtaposed different spectrums of shopping, dining and entertainment - core offerings of the Doha Festival City mall.
Fun, vibrant and eye-catching, we wove celebration into the brand with irreverent whimsy.
Credits
Agency:
Impact BBDO
Location:
Dubai & Doha
Creative Art Direction, Copywriting:
Taraka 'TK' Tennakoon
Collaborators
Jenny Van Sommers - Campaign Photographer, Scott Leder - Executive Creative Director, Khadra Mohamed - Copywriter