FESTIVAL CITY MALLS
'Celebration Everywhere' Launch Campaign
Bringing celebration to Doha's retail landscape.
Insight: There is celebration inside all of us.
A deep sense of joy and wonder just bursting to come out and play. And it was this feeling, from sight to sound, from touch to taste, that we sought to recreate for Doha's newest and biggest mall.
Idea: 'Celebration Everywhere'
To bring the 'Celebration Everywhere' campaign to life, we focused squarely on joy. The delight of the unexpected. And so, working with renowned London-based photographer Jenny Van Sommers, we created a series of ads that juxtaposed different spectrums of shopping, dining and entertainment - core offerings of the Doha Festival City mall.
Fun, vibrant and eye-catching, we wove celebration into the brand with irreverent whimsy.
Credits
Agency:
Impact BBDO
Location:
Dubai & Doha
Creative Art Direction, Copywriting:
Taraka 'TK' Tennakoon
Collaborators
Jenny Van Sommers - Campaign Photographer, Scott Leder - Executive Creative Director, Khadra Mohamed - Copywriter