In our approach to Chivas, we wanted to break the traditional social media content mould and create a more far-reaching, curated vision for the whiskey brand.
​
No longer your father's drink, we tailored content that spoke to four categories - Style, Sound, Series and Social.
Creating a bespoke set of editorial posts that will whet the appetite of a new class of Chivas drinkers -
the young well-to-do gentleman.
​
And this club of nouveau cool was to be called The Chosen.
​
Agency: Impact BBDO / Proximity
Client: Pernod Ricard Gulf
Executive Creative Director: Scott Leder
Art Director: Taraka 'TK' Tennakoon
Copywriter: Khadra Mohamed
Chivas Regal
Social Content & Storytelling
Client
Pernod Ricard Gulf
Agency
Impact BBDO
Creative Direction, Design
Taraka 'TK' Tennakoon
Collaborators
Scott Leder - Executive Creative Director
Setting the stage for the new-age gentleman.
In our approach to Chivas, we wanted to break the traditional social media content mould and create a more far-reaching, curated vision for the whiskey brand.
No longer your father's drink, we tailored content that spoke to four categories - Style, Sound, Series and Social.
Creating a bespoke set of editorial posts that will whet the appetite of a new class of Chivas drinkers - the young well-to-do gentleman.
​
And this club of nouveau cool was to be called The Chosen.
