A photographic story of distinctive duallity.

Working closely with multidisciplinary creative studio Haw-lin Services in Berlin, we created a bespoke photographic identity for the Huawei Honor 8.

The look & feel needed to reflect the brand’s focus on style, creativity and progressive attitude.

We crafted a tone-on-tone aesthetic, expressed in 2 inverted visuals to represent the figure 8's yin & yang.

These where then used across a vast array of touch points - from digital applications to in-store visual merchandise, collaterals and packaging.