When Emirates launched their new global positioning 'Hello Tomorrow' in 2012, one of the first large-scale pieces of collateral under the new banner was the 2013 global calendar. Distrubuted to staff, agents and customers around the world, this was one of the first, big and most visible expressions of 'Hello Tomorrow'.

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To really exemplify what 'Hello Tomorrow' stood for, I created 'Make It A Year Of First Times', a concept that positioned the calendar as an invitation to make the most of all the tomorrows that lay ahead in 2013. It also proved to be the perfect bridge from the previous platform 'Keep Discovering'.

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The pairing of captivating photography and dreamy thought starters on how to make the new year one to remember,

made the calendar a real hit, both with staff and passengers, making Emirates more than an airline, but a lifestyle.

 

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Agency: Impact BBDO

Client: Emirates

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Art Director & Copywriter: TK Tennakoon