Huawei
Honor 9 Art Direction & Photography
Client
Huawei / Honor
Agency
Impact BBDO
Creative Art Direction
Taraka 'TK' Tennakoon
Collaborators
Scott Leder - Executive Creative Director, Clarisse Mar & Emillie Haddad / HOP - Producers
'Light the way' with style.
The Honor 9's design combine Californian sensibility with inspiration gleaned from the bright lights of Beijing.
It's unique 15 layer glass casing was something new and the client was quite keen to showcase this to world on all their digital platforms.
To do this, I was tasked with creating a library of bespoke images, each showing the new Honor 9 and a fascinating play of light.
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A departure from the typically stark smart phone imagery, my Light The Way series strove to set off the phone's form and visceral nature of light in a dramatic, elegant way.
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