INGLOT Cosmetics
'Shine Wildly': The 2019 Eid Capsule Campaign
Client
INGLOT Cosmetics
Agency
Impact BBDO
Creative Art Direction, Design
Taraka 'TK' Tennakoon
The beauty of letting out your inner shine.
With the launch of the new 2019 'Desert Jewel' collection - a suite of products curated to celebrate the shimmer and shine of the region in time for Eid - INGLOT sought to capture the imagination and attention of the Millennial luxury beauty consumer.
In the 'Shine Widly' campaign, we combined dune-washed dreamscapes and tactical shoppable media to create an omni-channel campaign, designed to inspire the spirit of digital nomads.
Collaborators
Sumayyah Abu-Hulayel, Rosemary Fernandes - Copywriter, Kusal Udhara - Designer, Elena Kovalenko - Producer
Serving looks & shoppable ads
We followed the editorial with tactical social. First teasing the look and collection prior to launch. Then serving our followers and targetted users with shoppable Instagram ads, on which The 'Desert Jewel' Collection could be purchased.
Tutorial Film
​
Once the collection launched, we released a tutorial video for the accompanying 'look'.
Styled with cinematic overtones, the film 'In Search Of The Desert Jewel' took viewers on a sweeping journey, casting the Collection in the starring role.
