top of page
One&Only
'The Heritage Collection' by Jay Ahr
Client
One&Only Resorts
Agency
Impact BBDO
Creative Direction
Taraka 'TK' Tennakoon
Collaborators
Sumayyah Abu-Hulayel- Copywriter, SJ Vincent - Art Director
Crafting a story decades in the making.
To celebrate the art of travel, One&Only Resorts collaborated with renowned designer Jay Ahr to create ‘The Heritage Collection’ - a limited edition range of custom vintage Louis Vuitton Keepalls, each one reflecting the spirit of every resort in the One&Only portfolio.
In line with the ethos of the Heritage Collection, we created ‘A Story Of Legacy’ - a campaign that celebrated the passage of time as an unfolding narrative.
The work includes a series of films and online content, featuring the narration of Jay Ahr himself.
'A Story of Legacy' comes to life as intimate documentary footage, offering a behind-the-scenes glimpse into the designer’s atelier, as well as his personal inspirations for each bag.
The film gives way to distinct chapters, each one revealing the inspirations behind the creative process.
The series comes together as a celebration of sustainable design & inimitable style.
Each bag gets to tell its own unique story as it treads lightly across the world, a fusion of fashion and the folklore of where it was first found.
bottom of page