INGLOT Cosmetics
'The Rise Of Nora Noir':
The 2019 Pre-fall Look Capsule Campaign
Client
INGLOT Cosmetics
Agency
Impact BBDO
Creative Art Direction, Design, Copywriting
Taraka 'TK' Tennakoon
A cinematic celebration of stardom's allure.
The 2019 Pre-fall Look is a celebration of contemporary cabaret. The campaign - and its new lineup of show-stopping red lipsticks, dramatic eyeliners and burlesque-bronze glitters - comes to life in the classic tale of a wide-eyed ingénue seeking stardom in the Big City, set in prohibition-era 1926.
Shot by Kusal Udhara & directed by TK Tennakoon, ‘The Rise Of Nora Noir’ puts the spotlight on new beauty classics, referencing the spirit of stylish ‘film noir’ cinema and explores the age-old pursuit for notoriety.
Collaborators
Sumayyah Abu-Hulayel - Copywriter, Kusal Udhara - Designer, Elena Kovalenko - Producer
The Nora Noir Memoirs
We turned traditional behind-the-scenes content into yet another opportunity to tell the story of Nora Noir. Using raw photography from between shoot takes, we created 'The Nora Noir Memoirs': journalistic wonderments in handwritten type to underscore our tale of the pursuit for fame.
