Making stylish stances.

Ramadan is a time of deep spiritual reflection & abstinence in the Middle East. During this Islamic equivalent of Lent, the Robinsons Department Store wanted to create a compelling visual that wished our audience in the spirit of the season.

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And, they wanted to do this whilst showcasing fashionable offerings as well their iconic botanical motifs in a simple, stylish way.

Keeping this in mind, I collaborated with Haw-lin Services in Berlin and Ernesto Artillo in Madrid to create a visual that paired both these sentiments.

I then accompanied the effort with a simple message that drew a parallel to spiritual reflection and shopping. What resulted was a unique greeting that stood out from the typical, fanoos-festooned aesthetic of the market.