VENU
Proposed Branding & Experience Design
Client
Jumeirah Hotels & Resorts
Agency
Impact BBDO
Creative Art Direction
Taraka 'TK' Tennakoon
Collaborators
Scott Leder - Executive Creative Director
Creating an oasis of contemporary calm.
In 2016, the Jumeirah was set to launch an exciting new contemporary lifestyle brand to their hospitality portfolio, geared to a fundamentally different kind of guest - the millennial modern day traveller seeking a distinctive experience.
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In VENU, the ambition was to create a bold, energetic and cosmopolitan brand.
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We approached to bring this ambition to life.
So we sought to create a brand that spoke for itself - with a visual identity that would have been distinctive and engaging.
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An energy that people would seek. A style that was effortless. And cool that was natural.
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That's the atmosphere we had hoped to create at VENU.
It's all in the details:
Specially selected collaborations to create everything you need to look & feel your best poolside.
V Restaurant:
That culinary oasis
away from it all -
without having to go anywhere.
VENU Vino:
Curated.
Hand-picked.
Perfectly curated.
Any way you want to call it - These namesake wines are the only ones you need.
Best in shop:
Our sublime spa line,
chic patterned towels,
tailored swimwear or irresistible sweets -
all for the taking.
Wagyu beef or heirloom beets?
How to mix a mint julep just right or
the perfect playlist
from last night?
The locals secret
spaces and the countries most
stunning places?
V Magazine.
The story of VENU in its pages.
