Visa has been an official partner of the Dubai Shopping Festival for over 20 years. For the 2016 edition, we wanted to give people a shopping experience that lived up to Dubai's superlative-heavy reputation of impossible.

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So while everyone else was giving away raffle prizes, we gave away Visa's Impossible Deals. 32 days of thumb-stopping deals - from movie tickets all the way up to luxury cars, all at eye-popping, jaw-dropping prices.

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An extremely successful campaign by way of numbers - we got twice as many signups than forecasted, thousands of people laying seige to our website to claim deals and over 17 million viewing our video content. On top of that, we saw an increase in bank partnerships by 115%, with over 140 happy issuers. We even managed to break Uber.

 

Agency: Impact BBDO / Proximity

Client: Visa Middle East

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Creative Directors: Daniel Correa & William Mathovani

Art Director: TK Tennakoon

Copywriter: Jason Burayag

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Awards: Effie Awards 2016:

Silver in Seasonal Marketing

Bronze in Shopper Marketing

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MENA Digital Awards 2016:

Silver in Best Integrated Digital Campaign

Silver in Best Performance Campaign

Bronze in Digital Activation

Shortlist in Best Viral Campaign